Sabina Socol’s journey from a curious child in Romania to a Paris-based fashion icon, journalist, and entrepreneur is a testament to the power of reinvention and creative vision. Her story, marked by ambition, adaptability, and an innate sense of style, has made her one of the most compelling figures in contemporary fashion and digital media.
Childhood and Early Influences
Born in Romania, Sabina Socol spent her formative years in a culture quite distinct from the fashion-forward world she would later inhabit. Her mother, described as a “super-natural Romanian beauty,” influenced Sabina’s minimalist approach to beauty and self-care. Growing up in an environment with fewer consumerist pressures, Sabina developed a philosophy rooted in natural beauty and authenticity—a perspective that would later become central to her brand and public persona.
As a teenager, Sabina was already displaying signs of her future path. She started a blog during high school, which quickly gained popularity. This early foray into digital communication allowed her to experiment with photography, share her thoughts on music and books, and, crucially, begin cultivating an audience interested in her unique style.
Paris: The City of Dreams and Reinvention
Sabina’s aspirations led her to Paris, the epicenter of art, culture, and fashion. Initially, she briefly studied law in Strasbourg, but soon realized her true calling lay elsewhere. She moved to Paris to pursue a master’s degree in journalism, immersing herself in the city’s vibrant creative scene.
During her studies, Sabina interned at various magazines, including a pivotal stint at ELLE.com, which introduced her to the world of fashion journalism. Her first full-time role was as a research director at L’Officiel, one of France’s leading fashion publications. Here, she honed her skills as a writer, editor, and social media strategist, quickly making a name for herself in the industry.
Breaking Out: The Digital Leap
Despite her success in traditional media, Sabina sensed the winds of change brought by the digital revolution. She had already built a following through her early blogging efforts, and when Instagram emerged, she embraced the platform wholeheartedly. Her candid, effortlessly chic imagery and thoughtful captions resonated with a global audience, especially those fascinated by the elusive “French girl” aesthetic.
Sabina’s Instagram presence became a springboard for broader opportunities. She collaborated with major brands such as Lancôme, Louis Vuitton, MANGO, De Beers, Rimowa, and Levi’s, not only as a model but also as a consultant, art director, and content creator. Her ability to blend laid-back LA brands with vintage Parisian finds set her apart, while her advocacy for preloved fashion inspired a new generation of sustainable shoppers.
Journalism, Columns, and Creative Direction
Even as her influencer status grew, Sabina never abandoned her roots in journalism. She became a regular columnist for publications like WhoWhatWear, Le Parisienne, and Le Prescripteur, offering insights into style, culture, and the nuances of Parisian life. Her writing, often accompanied by her own photography, is celebrated for its wit, honesty, and eye for detail.
Sabina’s approach to content is holistic—she produces, styles, and often models in her shoots, ensuring that every image and article reflects her personal vision. This hands-on method has made her a sought-after collaborator for both established and emerging brands.
Entrepreneurial Ventures: Pujka Paris
Sabina’s passion for fashion and creativity culminated in the launch of her own label, Pujka Paris. The brand is a natural extension of her personal style—urban, feminine, vintage, and sexy. Through Pujka, Sabina channels her love for vintage collecting, analog photography, and the art of mixing unexpected pieces.
Building a brand from scratch has not been without its challenges. Sabina has spoken candidly about the risks of investing her own money and the steep learning curve of entrepreneurship. Yet, she credits these experiences with giving her greater confidence, resilience, and perspective on both success and failure.
Personal Life and Philosophy
Sabina’s personal life is as thoughtfully curated as her public persona. She is a mother, recently welcoming her first child, and her Paris apartment is a blend of chic décor and family warmth—a reflection of her belief that style should never come at the expense of comfort or authenticity.
Travel is another key part of Sabina’s life. Whether exploring the souks of Morocco or attending Fashion Week in New York, she documents her adventures with the same candid charm that defines her work. Her wedding, celebrated in a vintage John Galliano dress once worn by Naomi Campbell, epitomizes her love for unique, storied fashion.
Aspirations and Legacy
At 36, Sabina Socol stands at the intersection of tradition and innovation. She is often compared to icons like Brigitte Bardot, not only for her looks but for her ability to capture the zeitgeist of her era. Yet, Sabina’s true legacy lies in her refusal to be defined by any single label—journalist, model, entrepreneur, or influencer. Instead, she is a modern muse: a woman who has built a career on her own terms, inspiring others to embrace their individuality and creativity.
Sabina’s story is far from over. As she continues to evolve, one thing remains constant: her commitment to authenticity, her passion for storytelling, and her belief in the transformative power of style.
“Instagram is my platform, it’s not my life. What you see is only the tip of the iceberg. But I don’t deny the fact that if it weren’t for Instagram I probably wouldn’t be doing this. What’s amazing with this job is I also work with brands on product collaborations like design, marketing development, consulting and sometimes modeling, which I think is very cool because I’m 31 and it’s great to see that age doesn’t matter.”
— Sabina Socol
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